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Sam Gaw: Creative Direction & Digital Design
  • about
  • work

Vaulted Web App

2018: UX/UI design for Vaulted, a gold trading platform which allows consumers to buy and sell physical gold as easily as stocks.

Purchasing physical gold has traditionally been a complicated process involving several steps and middlemen. Our team sought to redefine this process and create a simple, user-focused approach instead.

Soon after we launched Vaulted, a happy customer wrote: “Just completed first purchase in 14 seconds. Wow.”

Starwood Hotels Search

2014: UI design (mobile and desktop) to improve search functionality across Starwood's sites. Worked within an agile development team to create prototypes for A/B testing, leveraging "autosuggest" location input and an enhanced calendar experience.

The calendar design was featured on Google Developers' "Web Fundamentals" as an example of Design and UI best practice.

The Rockefeller Foundation Challenge

2015: Illustration and animation to tell the story of Shujog Acts – a Rockefeller Foundation non-profit that helps social entrepreneurs raise capital to scale their impact on lives across Asia.

Starwood Hotels Mobile Web

2013: Mobile web designs for various Starwood brands. Examples below are for Four Points by Sheraton, Aloft Hotels, Le Méridien and The Luxury Collection.

Showtime Website + Marketing

2012: Re-skinned sections of the Showtime website with a liquid/responsive layout, and created digital marketing and advertising on various social media platforms for their Emmy Award-winning shows.

Showtime Holiday Card

2012 PROMAXBDA GOLD AWARD: Brainstormed, designed, and produced, with an amazing team, an interactive holiday card for Showtime Networks. We used stop-motion animation to caricature key personalities from each of Showtime's TV series.

Weddings by Debra Logo + Website

2015: Logo and website design for a wedding producer in New York.

MeetMoi iPhone & Android App

2011: Interface and layout design for location-based mobile dating app MeetMoi.

MeetMoi Digital Marketing

2011: Designs for various digital marketing platforms supporting the launch of the new MeetMoi mobile app.

Westin Website Redesign (Concepts)

2008: Experimental concepts for Westin's website redesign, based on Westin's brand values of renewal and personalization.

Sheraton Website

2009: Implemented the new visual language of the Sheraton brand across its site and associated microsites.

W Hotels Website

2011: Implemented the new visual language of the W Hotels brand across various parts of its site.

Starwood Preferred Guest Website

2008: Designed promotional templates and enhanced site functionality for Starwood Preferred Guest, the loyalty program of Starwood Hotels.

Starwood Hotel Directory

2009: Information architecture and interface design to aid guests in finding the perfect hotel for their business or leisure travel needs.

Microsoft Bing Maps

2009: Partnered with Microsoft to incorporate their map technology into Starwood's web platform. Customized interface designs greatly increased guests' ability to obtain location information and hotel directions.

The Westin Difference Microsite

2007: Designed microsite to showcase various programs of the Westin brand. Art directed Brooklyn-based Domani Studios in the execution of Flash animation and interaction.

Le Méridien Careers Website

2007 WEBAWARDS + 2008 WEBBY AWARDS FINALIST: Flash animation, interaction and site design for Le Méridien, which wanted a careers site that reflected the brand's passion for creativity and curiosity. Worked with third-party software developer Taleo to integrate their job search engine into the site.

Animation Reel

Compilation of animation work done over the years — from ad banners, marketing placements, to websites and corporate videos.

Vaulted Web App

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Starwood Hotels Search

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The Rockefeller Foundation Challenge

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Starwood Hotels Mobile Web

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Showtime Website + Marketing

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Showtime Holiday Card

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Weddings by Debra Logo + Website

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MeetMoi iPhone & Android App

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MeetMoi Digital Marketing

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Westin Website Redesign (Concepts)

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Sheraton Website

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W Hotels Website

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Starwood Preferred Guest Website

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Starwood Hotel Directory

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Microsoft Bing Maps

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The Westin Difference Microsite

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Le Méridien Careers Website

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Animation Reel

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© Sam Gaw. All rights reserved.