2018: UX/UI design for Vaulted, a gold trading platform which allows consumers to buy and sell physical gold as easily as stocks.
Purchasing physical gold has traditionally been a complicated process involving several steps and middlemen. Our team sought to redefine this process and create a simple, user-focused approach instead.
Soon after we launched Vaulted, a happy customer wrote: “Just completed first purchase in 14 seconds. Wow.”
2014: UI design (mobile and desktop) to improve search functionality across Starwood's sites. Worked within an agile development team to create prototypes for A/B testing, leveraging "autosuggest" location input and an enhanced calendar experience.
The calendar design was featured on Google Developers' "Web Fundamentals" as an example of Design and UI best practice.
2015: Illustration and animation to tell the story of Shujog Acts – a Rockefeller Foundation non-profit that helps social entrepreneurs raise capital to scale their impact on lives across Asia.
2013: Mobile web designs for various Starwood brands. Examples below are for Four Points by Sheraton, Aloft Hotels, Le Méridien and The Luxury Collection.
2012: Re-skinned sections of the Showtime website with a liquid/responsive layout, and created digital marketing and advertising on various social media platforms for their Emmy Award-winning shows.
2012 PROMAXBDA GOLD AWARD: Brainstormed, designed, and produced, with an amazing team, an interactive holiday card for Showtime Networks. We used stop-motion animation to caricature key personalities from each of Showtime's TV series.
2015: Logo and website design for a wedding producer in New York.
2011: Interface and layout design for location-based mobile dating app MeetMoi.
2011: Designs for various digital marketing platforms supporting the launch of the new MeetMoi mobile app.
2008: Experimental concepts for Westin's website redesign, based on Westin's brand values of renewal and personalization.
2009: Implemented the new visual language of the Sheraton brand across its site and associated microsites.
2011: Implemented the new visual language of the W Hotels brand across various parts of its site.
2008: Designed promotional templates and enhanced site functionality for Starwood Preferred Guest, the loyalty program of Starwood Hotels.
2009: Information architecture and interface design to aid guests in finding the perfect hotel for their business or leisure travel needs.
2009: Partnered with Microsoft to incorporate their map technology into Starwood's web platform. Customized interface designs greatly increased guests' ability to obtain location information and hotel directions.
2007: Designed microsite to showcase various programs of the Westin brand. Art directed Brooklyn-based Domani Studios in the execution of Flash animation and interaction.
2007 WEBAWARDS + 2008 WEBBY AWARDS FINALIST: Flash animation, interaction and site design for Le Méridien, which wanted a careers site that reflected the brand's passion for creativity and curiosity. Worked with third-party software developer Taleo to integrate their job search engine into the site.
Compilation of animation work done over the years — from ad banners, marketing placements, to websites and corporate videos.